Book Resources

View the TV advertising referred to in the case studies in the book.

Cadbury ‘Gorilla’ TV Ad, Figure 1.1

Bounty ‘Paradise’ TV Ad, Figure 5.3

Toyota Corolla TV Ad, Figure 5.4

Mercedes ‘Grim Reaper’ TV Ad, Figure 5.10

Mercedes ‘Staying Alive’ TV Ad, Figure 5.11

Audi ‘Clowns’ IPA Effectiveness Award Winning TV Ad, Figures 6.4-6.9

AA ‘Singing Baby’ IPA Effectiveness Award Winning TV Ad, Figures 6.4-6.9

Army ‘Belonging’ IPA Effectiveness Award Winning TV Ad, Figures 6.4-6.9

Guinness ‘Surfer’ TV Ad, Figure 6.13

Cadbury ‘Gorilla’ TV Ad, Figure 6.16

Cadbury ‘Trucks’ TV Ad, Figure 6.16