Phil Barden Decode 2020Phil's Topics for Talks

 Phil speaks on behavioural science on various MSc and MBA programmes and for the IPA Excellence Diploma and the APG Essential Planning Skills Diploma. He regularly speaks at industry events such as the Financial Times Marketing Innovators Summit and for AdWeek on "behavioural targetting". 

  • Consumer Decision Science
  • Behavioural Economics in Marketing
  • Brand Management
  • Shopper Marketing
  • Advertising Effectiveness
  • Packvertising
  • Neuromarketing
  • Implicit Research

Previous Talks

  • ITV Backing Business - September 2020
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